Lexington, SC – March 1, 2016 – Wingard’s Nursery & Garden Center announces a new brand and new name. With an emphasis on buying local and supporting the community, the new Wingard’s Market is gearing up to be one of South Carolina’s favorite destination garden centers.
The business truly is rooted in history. In 1968 Margie and Judson Wingard started propagating and selling azaleas from their Lexington, SC home. Since that initial conception, Wingard’s Nursery & Garden Center has been serving the Lexington area as one of the top garden centers specializing in plants and flowers that thrive in the Midlands.
A decade ago, their daughter Delores Wingard Steinhauser and her husband Wally took over the garden center, preserving the look and feel that made the garden center so popular.
With time comes change and, over the years, the Steinhausers began looking for ways to better serve their customers. Surrounded by a large farming community, they thought it was important to embrace the new “Buy Local” movement. Sustainability and preserving the role of local farmers began to take shape in their new vision. Customers short on time were looking for a one-stop garden center that would fill their garden lifestyle needs while supporting the local community.
As their customers started to embrace each new innovation, it became apparent that Wingard’s Nursery & Garden Center was more than a place to buy flowers, trees and shrubs. From the expansion of the Gift Shoppe and its five rooms beautifully displayed with unique gifts to a Produce Market highlighting local farm fresh produce and made-in-the-South products, a garden market was born.
Delores shared a few memories about her father.
“I really wish my Dad had been around to see the Fresh Produce Market. After he sold us the business, he continued to think entrepreneurially and longed to personally offer something of value to the marketplace. His vegetable garden always had a big surplus, and I’m sure he would have been thrilled to sell the home-grown okra, sweet corn, field peas and tomatoes he continued to grow even at 88 years old. Ever a curious learner, he would have enjoyed meeting and talking with our local farmer suppliers about their growing techniques. Most of all, he would have liked eating all the good, fresh food we have been able to bring in. The baked goods would be his favorite, I’m sure!”
In late 2015 the Steinhausers announced a new brand was being created that would transform the garden center into Lexington’s local garden market.
Taking inspiration from a pot of purple petunias and sweet potato vine, Wingard’s Market’s new colors exude a fresh and exciting approach to garden lifestyle. Still preserving the history Delores’ parents started so many years ago, they have entered 2016 with a vibrant look to the future.
“Our old brand was about keeping the heritage Delores’ parents started almost 50 years ago, but as we started to look for ways to attract new customers it became apparent that our old brand no longer represented the look and feel we wanted for the market,” Wally stated.
With plans to add a more inviting front porch to the Produce Market and the promotion of an employee with strong visual merchandising skills, Wingard’s Market is gearing up to become a South Carolina destination garden center.
Experience Wingard’s Market
Come enjoy a stroll under century-old pecan trees and the quiet ambience of a garden center steeped in history. Be inspired by the lush colors of nature, and find a peaceful spot to enjoy the birds, blossoms and butterflies. Wander through five rooms of garden lifestyle gifts in the Gift Shoppe and enjoy the taste of local farm-fresh produce in the Produce Market.
This is Wingard’s Market…a destination Garden Center
About Wingard’s Market – Wingard’s Market is a family oriented business providing outstanding customer service and professional gardening advice to help make you a better gardener. With plants, gifts and fresh produce, Wingard’s Market is becoming Lexington’s favorite local market.
It was named in 2015 one of the “Top 100 Revolutionary Garden Centers” by Today’s Garden Center magazine and Delores Steinhauser was selected as the 2016 Palmetto Center for Women Honors in the Entrepreneur Category. Wingard’s Market is located at 1403 North Lake Drive in Lexington, SC. Call (803) 359-9091 or visit wingardsmarket.com.